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To a great many of you reading this, the following statement is either going to sound self-evident or downright stupid: to be a success in business, you must first clearly define what
business you are in.
Over the years it has continued to amaze me the number of people who seem to think there is a fundemental difference between running a traditional "bricks and mortar" business vs running one
online. This myopic viewpoint seems to be particularily prevalent among a class of people loosely know as "internet marketers", although it is not limited to this group. ...
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| A rather large number of people in the Internet Marketing sector utilize the services of various Traffic Exchanges. Many of these people will tell you that Traffic Exchanges work for them, while others say they don't. The fact that literally tens of thousands of people use them should be an indication of their value. However, understanding why they work for some people and why they don't for others is critical. Like any advertising medium, TEs are not a one-size fits all approach. If you want to be successful with your use of Traffic Exchanges, you have to understand the demographics ... |
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| Once you have done everything you can for Search Engine Optimization, it’s time to actually start submitting your site for inclusion. You have three options: manually submit your site to each of the search engines, mass submission, or pay one of the numerous companies who will do it for you. Manual submission doesn’t cost you a dime. Manual submission is a bit tedious, but it doesn’t actually take that long. You can submit to the top 15-20 search engines in about 30 minutes. Since time is money, ... |
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| For those of you who frequent the Internet Marketing forums as I do, one of the most common questions you see is “how do I get traffic to my site”. Since marketing is all about exposure, that becomes the key question for just about anyone with a product to sell. But not all traffic is created equally. Traffic volume and traffic quality are not the same. Receiving a zillion "hits" to your site doesn't necessarily translate to sales. To the contrary, worrying too much about hits can lead you down a false path to success. ... |
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| Over the years, I have visited literally thousands of web sites. Every once in a while I will encounter one where my reaction to the color schemes they use is, “what they hell were you thinking”. To all those people who seem to think designing a web site using the most bizarre combination of Crayola crayon colors is “cool”, let me offer a few observations: yellow on green doesn’t work; green on light blue doesn’t work; yellow on orange doesn’t work; and orange on light blue doesn’t work. ... |
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| A domain represents the unique name assigned to an organization or individual on the Internet. For instance, we are all familiar with names such as google.com, microsoft.com, and so on. A particular name (domain) may only be owned by one person or company. To use an analogy, a domain represents your "street address" where you live on the Internet. It uniquely identifies where you can be found. Having a straight-forward, easy to remember domain is crucial to your business success. The domain name is comprised of several parts. The last part of the domain (e.g., .com) is referred ... |
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| This tip may seem self-evident, but all too many people ignore it's importance. Before you launch your site, or before you implement major revisions to it, test it thoroughly. Make sure every link works and that every page comes up. Check it and recheck it. Having a potential customer encounter busted links or other glitches on your site does not project the image of professionalism you want. Furthermore, test your site with different browsers. HTML does not render the same way in every browser. Not everyone on the web uses ... |
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| Once you have done everything you can for Search Engine Optimization, it’s time to actually start submitting your site for inclusion. You have three options: manually submit your site to each of the search engines, mass submission, or pay one of the numerous companies who will do it for you.
Manual submission doesn’t cost you a dime. I have included links to the submission page for many of the major search engines in the Resource section. Manual submission is a bit tedious, but it doesn’t actually take that long. You can submit to the top 15-20 search engines in about 30 minutes.
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| I own a couple dozen domains. Most of these are registered with my own hosting service (webhosting-123.com), which is a reseller for GoDaddy/Wild West Domains. The most I have ever paid for a new domain or domain renewal is $8.
Several of my domains are up for renewal over the next few months. So, when I checked the mail yesterday there was this letter from a certain company that is in the domain registration business. I won't mention the name in order to protect the guilty. |
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| One of the most widely discussed, and hotly debated, topics currently underway is the question of Search Engine Optimization (SEO). The forums, blogs and so forth are packed with information of all sorts. Some good, some bad, and some just outrageous. An entire cottage industry has developed around this issue, with a number of people making a very good living as a result.
There is no question that optimizing your site to the extent possible is an important function. The operative phrase here, however, is "to the extent possible". You can burn a whole lot of time on energy trying to follow every last "tip" you get for SEO (nevermind the fact that some of these tips turn out to be contradictory). |
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